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Kelly Felder

TYPE Website
YEAR 2021
ROLE User Research, UX Audit, Recommendations
new features, and improvements, Design
user-friendly interfaces, Designing a great
filtering system to filter products easily
Online sale is a rapidly growing element for many businesses. With a global market value of $759.5 billion in 2021, apparel, accessories, and footwear have become the number one E-Commerce sector in the world. Online shopping offers fashion shoppers a variety of opportunities as a part of their marketing and business strategy. Most of the buyers are influenced by this wide range of services available online that lead them towards a perfect online experience. Considering these facts, we have created these designs to fuel the growth of the E-Commerce fashion industry.
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  • Create interfaces and model user flows to provide the customers with a personalized shopping experience
  • Establish deeper business relationships with the customers
  • Maximize sales and revenue with a website compatible with all devices and a perfect fit for all screen sizes
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Started the project with a user centric approach,
addressing the whole user experience. During different
phases of the project, used a variety of research
techniques to gather data and incorporated the
findings into the design.
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Design System

A Design System is the single source of truth that groups
all the elements that will allow the teams to design, realize
and develop a product. So a Design System is not a
deliverable, but a set of deliverables. It will evolve constantly
with the product, the tools, and the new technologies.
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Accessibility Considerations

For the kelly felder website, applied the following accessibility considerations: Colors to pass the contrast guidelines interfaces with clear layouts with distinct buttons, menus, and calls to action. Used Interactive Elements Wisely Allow users to resize the screens