Intro The significance of branding in UX. The impact of UX on branding Shared elements in UX and Branding Testing for user perceptions Introduction User experience acts as the cornerstone of design and functionality, ensuring that digital products not only work seamlessly but also resonate with users on a deeper level. It’s a discipline […]
For a newbie designer, there’s nothing more interesting than designing an attractive user interface. However, after a while, you realize the need to identify user needs, behaviours, preferences, and pain points as clearly as possible. Not just before the design, sometimes you want to get feedback from real users to ensure you’re on the right […]
Communication plays a central role in both user interface (UI) and user experience (UX) design and understanding how your users perceive and interpret your work is key. The Gestalt Principles can help you do so. Developed by Gestalt psychologists, the Gestalt Principles describe how we interpret and process complex stimuli around us. They state that […]
Shoppers used to make decisions on what to buy while browsing in stores. However, Deloitte reports that, in a post-pandemic world, digital data influenced more than 50 percent of consumers before even entering a store. The modern consumer has nearly all of the world’s information in their pocket, making them a very powerful, informed set […]
