Communication plays a central role in both user interface (UI) and user experience (UX) design and understanding how your users perceive and interpret your work is key. The Gestalt Principles can help you do so. Developed by Gestalt psychologists, the Gestalt Principles describe how we interpret and process complex stimuli around us. They state that […]
Shoppers used to make decisions on what to buy while browsing in stores. However, Deloitte reports that, in a post-pandemic world, digital data influenced more than 50 percent of consumers before even entering a store. The modern consumer has nearly all of the world’s information in their pocket, making them a very powerful, informed set […]
