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TYPE Website
Year 2021
Role Creating wireframes, User Experience
Research for E-commerce (Understanding user
traits, overall marketing, and customer
acquisition strategies)
The internet makes buyers and sellers more visible and accessible to each other locally and globally. The opportunity to connect quickly and efficiently to multiple markets can pave the path for smaller businesses to grow. Without E-commerce, establishing a physical presence in multiple markets can be costly, and sometimes, it might be difficult for small-scale businesses to digitize their businesses by going online due to numerous limitations. This project targets designing an E-Commerce platform that helps small-scale business owners in the country to easily go online and sell their products to a wider range of consumers.
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To introduce an E-commerce platform that caters the
timely needs of the general public who are interested
in buying locally produced goods and to develop a one
stop shop for the customers to buy all their daily needs
with a wide array of product availability.
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Started the project with a user centric approach,
addressing the whole user experience. During different
phases of the project, used a variety of research
techniques to gather data and incorporated the
findings into the design.
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We have created wireframes for certain features of the
application as follows. These two-dimensional
illustrations of the page's interfaces will specifically
focus on space allocation and prioritization of content
functionalities available, and the intended behaviors
of the functions.
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Main user

The E-commerce industry in Sri Lanka has seen exponential growth during the past few years. This has made E-commerce a very attractive trade to Sri Lankan women entrepreneurs. Due to the relative ease of getting started with an E-commerce business, we are seeing numerous new E-commerce websites getting launched each day. Therefore given the competition of the market, putting up a user-friendly design is not only about having a great idea but also creating a design that addresses empathy, accessibility, consistency, visual hierarchy, marketing aspects, etc.
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