users to pinpoint pain points
sell, for sure.
In this phase, we will outline the project scope and define goals of the research. Then prepare a comprehensive timeline of research execution.
Gather data through Usability Studies, Interviews, questionnaires and secondary methods to identify pain points of the users.
Analyse and understand why the data of the research is the way it is, and pin point the reasons for customer pain points.
The results of the research and the insights will be shared with you and further recommendations will be offered with regards to the research findings.
Frequently Asked Questions
During UX research, the researcher will gain insight, establish facts, find problems, and reach new conclusions. By following a specific methodology, a UX researcher will come to understand the users’ needs and identify how a product, service, or software can meet those needs. This information can be used in product development or design.
It’s a myth that user research is costly and time-consuming. Nowadays, users are more comfortable meeting virtually than ever, and new tools are popping up every day to help your research effort. Out of all, recruiting users can be the most expensive part of the research process, depending on how many people you need and how specialized of an audience they are based on the requirement of the product.
User research provides an essential foundation for design strategy. It helps you to create an optimal product for users. Most importantly, you’ll have the data to back your strategy and design decisions. User research also helps you to identify early adopters who would use your product.
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